On-page SEO focuses on optimizing elements within your website (content, titles, structure), while off-page SEO involves external factors like backlinks. Both are essential, but on-page SEO creates the foundation for all other SEO efforts.

On-page changes can be indexed within days, and you may see ranking improvements within 2-4 weeks for less competitive terms. It creates immediate improvements that compound with ongoing SEO efforts.

We do both! We optimize your existing pages to maximize their potential and identify gaps where new content is needed. Our content team can create new, SEO-optimized content as part of a comprehensive strategy.

We prioritize based on business impact: homepage, key service/product pages, and high-traffic pages first. We create a strategic roadmap that maximizes ROI from your optimization investment.

Initial optimization is comprehensive, but SEO is ongoing. We recommend quarterly content audits and updates to maintain and improve rankings as search algorithms and competition evolve.